Self representation

Self representation is where people take videos and media products from the internet and interpret it in there own way in order to create new different media most likely with a different or opposing message.
In this video the prosumer has taken the song blurred lines and swapped the intended meaning of the song so that it fits men instead of women. The main reason they will have done this is to show how degrading the song is to women as it is likely that this was made by a women as the origional video fits the male gaze theory.